Plenti Educational Video: Lose My Card

Plenti is a new points program for consumers and Black Hole was tapped to create the 16 “educational videos” to help the public understand how it all works.  We were tasked with creating a virtual newsroom for our friends Pineapple and Sock, who were filmed on blue screen.  We built a 3D cityscape and set for the background, gave some life to Plenti’s branding elements (affectionately known as “flockies”), and tied it all together with a fresh visual and motion language that befit this exciting new rewards program.  Bright colors, dynamic movement, and in-your-face fun that embody all that comes with earning rewards!

The Process