Dear Sophie

At the start of Dear Sophie, no other spot had really told a compelling story using solely User Interface (UI), aside from our initial work on Google’s Parisian Love.  But with a ton of ‘vectoring’, a lot of late nights and careful attention to every pixel, we helped BBH establish a language that would be replicated for years to come.  We’re sure every dad out there attempted to document his child’s growth through email after viewing this heartwarming piece.  This spot was Adweek’s Number 1 ‘Best Ad’ for 2011.

The Process