Can It

Cognizant’s campaign posits the idea that technology is becoming more integrated in every aspect of the material world, from toothbrushes to hard hats.  An “Internet of Things” as such. Black Hole was asked to animate simulated screen technologies for this campaign; showcasing a healing bone, elaborate dental history, and hi-tech boarding pass, to name a few.  We also completed the final conforms and screen comps to round out the campaign.

The Process